Team Concept: People First , Scientific Management, Unity, Create Brilliance.
Business Philosophy: Trustworthiness, Advanced Technology, Excellent Service, Cooperation, Reciprocity.
Technology Concept: Customer Supreme, DifferentiationIndependent Property Right, Consciousness for the Best.
Work Style: Self-improvement, Outstanding, Self-discipline, Progress.
Values: Innovation , Excellence , Brand, QualitySincerity, Lean, Co-creation, Reciprocity.
Core Competitiveness: Value by Brand, Future by Service.
Spirit: Reality , Pragmatism, Exploration, Progress Innovation, Development, Advance with the Times.
Mission: To be dedicated to technological innovation, To become the most valuable and influential agrochemical brand enterprise and spiritual home that wins trust of customers and respect of the society.